“A useful service solves a concrete problem with a user-friendly solution.” This is the definition of innovation. This is, for example, Manet’s idea: a service that improves the travel experience of tourists in every corner of the world. How? By replacing the now seldom-used landline in hotel rooms with a ready-to-use smartphone that can become a veritable tour operator with translator, currency exchange, booking service, and a 24-hour tour guide. The entrepreneurial drive of 5 Romans under the age of 40 gave birth to Manet in 2015, a company that now has more than 200 customers around the world. A business that was born in a very dynamic Rome, but that Covid brought to an abrupt halt. …
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